Have you been wondering which app store has more free vs. paid apps available? Based on the 6 application stores that were studied, Apple, BlackBerry, Nokia, Palm, Windows, and Android, out of 100% percent of the apps available, 57% percent of Android Markets applications are free. This is not surprising when taking into consideration the open source operating system provided by Google that many different developers, that love to give their products away, have been attracted to.
The other area developers have been taking advantage of is the fact that there are no middlemen in between app creation and implementation, which makes the approval process a lot easier, and casual developers really like that. However, this is only for the free application side of things, on the paid side Google makes checkout much harder. To buy Android installs , there is a specific purchasing process that is time consuming, and a very slow procedure unlike other app market places such as Apples 1-click process.
For the android developer there are advantages to free applications that will not come with the paid app, and those are in app advertisements and in app purchases. When a user pays for the application this means they will no longer be required to view in-app adverts. However there are app developers that have added advertisements in their paid apps and their ratings suffered horribly because of it. In regards to in app purchases Android developers are catching on to this idea therefore making more free apps available. However you should be aware that in app purchases will only be from around 1-5% depending on the app. But that depends on the app as Rovio announced that their in app purchases were around 40%.
If you go the advertising route, Android Developers will need to make sure their adverts are being seen on a continual basis, and this can be done by making many different free applications available for users. These applications can vary and they can be developed for pre-installs on many different interfaces. What will make all of this come together are the in-app advertisements that will accompany these free applications. Android Market has been taking advantage of this area of marketing, and as you can see by the percentage of free applications available they have done a very good job.
Branded apps about a popular brand or item is an effective way of advertising your company. As the name implies, the application carries a logo or some other relevant image related to a company. While its subtlety as an advertising tool can be debated, there is no arguing the potential to increase awareness among the Smartphone using population.
For this reason, many companies are turning to app developers for creating apps on the Android and iPhone OS. They want apps that appeal to a wide audience in terms of functionality. They also need to promote their brand and their products and services. While the app is being used, messages will be displayed that may link to the company’s website or product offers.
Android App Marketing Tips for Branded Apps
Here are some things that Android Developers should keep in mind to make this a successful undertaking. A few of these are:
Some companies are not careful to refine their message. Remember that people download apps to use them, not to view ads. Simple logo icons or short messages are more appropriate for branded apps. Simply put, some companies just overdo it.
The issue of functionality should never be ignored. It is easier for companies and app developers to concentrate more on the marketing aspect of branded apps and forget about usability. Always start with creating a useful app, then try to figure out how to use it to promote the company.
Be careful about the direction you intend to take with your apps. Some experts advise against some types of businesses releasing game apps, and there may be wisdom in this. A game app may dilute a company’s image, even if it is an enjoyable game. Some people may begin to take the business less seriously. An institution like a bank for example could release a branded app that helps users to calculate interest rates or their credit scores.
Companies and app developers should work closely together to ensure that branded apps are properly conceptualized. As much as possible, make apps that are relevant to the company’s products or services. An Android app user might appreciate something from a favorite restaurant that offers menu updates or recipes. Always keep in mind that branded apps should not be treated like websites. Don’t overload them since you’re dealing with small handheld devices, and convenience is always the key issue. This app will be the face of the company in a sense so successfully marketing a branded android app should happen after these ideas have been implemented.